Research into artist - Beyonce- Miss Georgiou

Research into artist



Beyonce's subculture values and beliefs

CCCS’ think that all subcultures come from the mainstream, mainstream being what the media believe is popular at the time. Beyonce is an R’n’b artist and a role model. I believe this because the way in which she portrays herself. She is an independent woman and is well mannered this is why some people may look up to her, for example; young girls etc. This makes her a role model because people aspire to be just like her. She is also a successful r ‘n’ b artist; this is because she conforms to the generic conventions of an R ‘N’B artist. The way in which she performs shows that she is an R ‘N’ B artist, her dance routines connotes that she is an R ‘N’ B artist because she is feisty with her dancing. She portrays an attitude when she dances and also dances to the beat of the song.

Beyonce is sold to the audience; she is shown as an independent and successful woman. She has brought up and made her career on her own, she done this by making herself successful. She produces her own designer perfumes which back up my point that she is independent and successful.
Dyer star theory – Her audience imitate her by buying her perfume, copying her dance routines (single ladies dance routine) and copying her style. Her audience copy her style because they want to look like her; they want to be exactly like her. Beyonce shows that she is independent and successful and this makes her audience want to take up that image also.

I will embed Beyonce's values and beliefs into my music video by conveying my artist as someone who is fiery and in charge. She will be shown as successful and independent. In my music video the artist will be like Beyonce in her mannerisms.

Beyonce - Crazy in love