Artist: Drake
Title: Over
Genre: Rap
Lighting: Low key - Top lighting is used to highlight the artist which shows us who the artist is. This draws our attention to the artists and therefore familiarizes us with him.
Camera shots: Two shot - Two images of Drake are show in the video. This shows who the artist is and it builds the narrative as it shows what he is thinking. The creative side shows what kind of artist he is and this builds a relationship with his target audience.
Close up shot: Drake sitting on his bed at the beginning when he first looks at the camera. This shows that he is emotional ad that he wants to share his story with his audience. From this close up you can see his facial expressions. This is key as the artist needs to build his relationship with the artist.
Fast editing: Fades in and out were used when Drake moved to a different location. This helped the audience to understand that the song had moved on and that the artist was explaining another point.
Location: Bedroom - Domestic location - Makes it personal to him - Targets his audience.Colour: Red tints - shows that he is angry also the tint is used as an editing style which then moves to the next scene. This helps the audience understand the narrative.
Artist: Kelly Rowland
Title: Commander
Genre: R'n'b
Lighting:There is red lighting used, this conveys the mood of the music and also aids to the effect,it links to the location and to the mis en scene.
Camera shots: Close up shot - Shows the artists facial expression which helps the audience to relate to the artist.
Two shot: The two shot acts as a mirror image, as it shows the artist twice which makes it loook like her reflection, she uses this to convey that she is looking at herself but this shows that she is
wearing to different colour outfits which shows the contrast.
Establishing shot: This shot is shown at the begining of the music video to familiarise the audience with the location, which is a club like location. Location: The location is a club like scene, this suggests that Kelly Rowland is like a diva and it also suggests that that is where she likes to be.
Editing: The artist uses straight cuts to show the constant changing of the shot, this helps with the music video as it keeps a constant flow of shots and a constant narrative/concept and performance.
Artist: Westlife
Title: Flying without wings
Genre: Pop
Lighting: The lighting in this music video, shows the artists face in detail which helps build a relationship between the artist and the audience.
Camera shots- they are many close up shots used in this video. They show the facial expression of the artists which creates a relationship with the audience, from this you can also see the emotion of the artists and the love they have for what they do.
Location-this music video is located in a theatre-looking open area, this suggests that the artists like this location and they can relate and perform best there.
Editing-there is fast editing in this music video to show the transition from shot to shot and to also keep and fast pace to keep the rhythm flowing.
From analysing the above music videos I can now decide what I plan on using throughout my own music video. I noticed trends within the three music videos which I analysed, these were; the use of low key lighting to show facial expression and other key elements of the music video, close up shots and slow to fast editing. I will use all of these trends as I believe that from using them, my music video will be following conventions of each genre and therefore be a successful music video. I plan to use close up shots to show my artists facial expression, this will build a relationship with her audience and this will also help create a narrative throughout the music video. I will also use a lot of low key lighting to show certain elements in more detail than others show that only some props are standing out to the audience. The editing will be slow as this will go better with the rhythm of the song and as a result, make the music video have an overall professional look.
Yasmin, you have made a good start in understanding what a music video is and you have also provided some good examples, which support the points that you have made.
ReplyDeleteNow you need to analyse two more genres (dance, pop) to expand your understanding further and to show more knowledge of what a music video is. Then you need to include a summary at the end to explain how your findings will help you with your own music video.