Analysis of a star using dyers star theory - Mrs Fisher

Analysis of a star using Dyer's star theory

Beyonce

Ø Her promotional material constructs an image in which she wants to be seen as. Her promotional material however may also reveal her real person as she might be the same as how her image is portrayed. She could be showing her audience her real image, in a discreet way. Either way we are not really let in to her dislikes/likes, family background etc. This is so that she can leave her audience wanting more.

Ø Beyonce represents a woman, who is strong willed, independent and fiery. She comes across as someone who in charge and also someone who knows what she wants. ‘I am Sasha Fierce’ (the name of her current album). The word Fierce backs up my point that she is strong willed, independent and fiery. She also has a specific fashion sense which defines her as an artist. The image in which she represents is an image in which her audience can aspire too. For example. Her attitude and her exterior appearance (clothing ECT). Her audience can consume her image by buying clothing similar to her and also, aspiring to act, sing and dance like her. Like a ‘diva’.

Ø The images which are being represented through the promotional material are; that Beyonce is a young, independent, beautiful individual woman. Her costume/wardrobe are clothes which are ‘Diva-like’ which shows that she wants to be seen as a diva. The locations in which her promotional materials are taken place show that she is also, independent and ‘in charge’ once again. Her body language represents her as a woman with attitude and sophistication. The same applies for how her make-up, hair and props represent her.

The images leave the audience wanting to know more in order to complete their understanding of the artist, it leaves them wanting to then buy more magazines, and music etc which would then give out more information about the artist and therefore mean that every time they are consuming something from the artist, weather it being a piece of music, music video or images (from magazines etc) they are understanding more about her. However, they will never fully know everything about the artist.

The audience would be positioning themselves within a culture, as a lot of people aspire to look like and act Beyonce and therefore many people would act and look the same. Setting a trend within society and therefore adding to the amount of people who dress and act the same.