Music channels - Miss Georgiou

Music Channels

The music channels which I will be looking at are MTV, VH1, The Box, Kiss and lastly Scuzz.

MTV base target audience are people who most like to listen to R’n’b and other genres which are played on this channel, which are usually music which are currently out, which can be any genre. People who watch/listen to this channel can be any age as it attracts a wide range of viewers with its ability to be versatile. They target this type of audience as they can get a lot of viewings and more of the public eye.

MTV play a variety of music types. Mostly being r’n’b, however indie rock songs are played, for example Kings of Leon. MTV feature artist's mostly like, Eminem, Lil Wayne, Drake, Rihanna, Pixie Lott, Ellie Goulding and a lot of other popular artists which are currently in the shining in the music industry.

MTV base have other shows, as well as just music shows, For example, The Lick, The Base Chart, Hot n Heavy, The Official UK Urban Chart, My Sweet Sixteen, 10 Biggest Right Now and lastly Cribs. They also have their own brand of magazine and other merchandise.

The MTV logo appeals to the audience, as it is eye catching, however it is not too busy. It is plain and simple which is also good. The logo clearly says 'music television' so people know what to expect from this. MTV have other branches of channels which also state what is shown on the logo.

VH1 UK targets 25–44 years old. The reason for this is because it attract an older audience, with the music it plays it plays a particular era of music which attracts people who are slightly older.

VH1 have begun to get more teen-based with its music selection, and with that, the network updated its 1994 "Big 1" logo. Various late-night rock shows have been shown on VH1, featuring alternative rock and metal videos from the 1980s and 1990s. VH1 eventually warmed up to harder rock acts such as the Red Hot Chili Peppers, the Foo Fighters, and Metallica, and their new videos are generally added into VH1's playlist right away.

By the early 2000s, VH1 even began to play mainstream rap musicians. The latest videos by Eminem, Jay-Z, Snoop Dogg, and Missy Elliott began to be shown in VH1's rotation and even started to crop up on VH1's top 20 countdown, as of late 2002. VH1 also plays music from Latin artists such as Ricky Martin, Marc Anthony, Enrique Iglesias, Thalía and Shakira.

VH1 do not only play music, they play TV shows as well. For example, Celebrity Fit Club, Hogan knows best and charm school. Which are a few of the most watched TV programmes.

The logo is plain and simple which appeals to the audience. It is bold and straight to the point and it is eye-catching.

The Box -The target audience for The Box are about the same as the above two. The reason for this is that they play near enough the same music as the other two, which is all the recently released music, for example; music by Lady Gaga and Eminem. The Box plays music of every Genre. Ranging from R’n’b, and Hip Hop to indie and rock. Artists like Kings of Leon, Pixie Lott and all the other recent artists are featured on this channel. The logo is inviting is simple and eye catching.

Kiss – Kiss target their music channel at everyone to ensure the most possible views. They do this by playing all genres of music from all eras. Kiss show artists like; Beyonce, Jennifer Lopez etc. Their logo is eye catching and plain which means that it isn’t too busy and it is simple for people to understand.

Scuzz - The target audience for this music channel would be people who like rock music. The artists which are shown o

n this music channel are; Metallica, Led Zeppelin, Slipknot ETC...

MTV is broken down into different channels do that they can attract different target audiences. Each music channel advertises each other.

Music channels are important when appealing to target audiences, the reason for this is because target audiences give the channel direction as to what music to play and who to aim it at. For example, they wouldn’t play R’n’b on the rock channel.

There are a variety of music channels so that they can gain popularity with every audience; they do this through the music that they play on each separate channel. Each channel attracts a different audience. On each music channel, there are advertisements showing the other music channels which can be watched.

From analysing music channels I learnt that a target audience is important and why it is important. It also helped to decide on the genre of the music for the video and also showed popular music artists and video.