Video Analysis - Beyonce - Miss Georgiou

If I were a boy

This music video is narrative based as there is a strong storyline clearly showing love and relationships. Love and relationships are portrayed in this music video and the ups and downs are shown. This is a video showing that girls should act more like boys. As she believes that her boyfriend/partner doesn't treat her properly. We know this video is narrative based because the song is playing over the acting, in most parts Beyonce isn't singing and performing, she is acting.

The target audience for this video would be woman and men the age of 15+. This is because it addresses many of the problems in which young women and men face, in relationships. Beyonce targets her target audience by having a clear story line, with a man to play the boy, this helps with the reality of the topic in the music video.

Through out the music video, Beyonce is shown as a courageous young woman, hurt by love, like many others. She is shown as rebellious and brave, also calm and strong. This is to hopefully represent many other woman. Her target audience aspire to be like her.

There are many close up shots used throughout this music video. This shows Beyonce's facial expression which helps the audience to relate to her feelings and her emotions.






An over the shoulder shot is used to show
what she is seeing, also shows where she is heading. This also familiarises the audience with the location of the music video. This also acts as the start of the narrative.






A two shot is used to show the relationship between the two people in the narrative.








There is a black and white effect throughout the whole video. This shows that the tone and mood of the music video is sad as it is about heartbreak, this is also indicates that it is a storyline.

Single Ladies

This music video is mainly performance based as there is a strict dance routine outline the music video, the music video has no narrative however it has the idea that being single is good. The target audience for this music video would be, quite simply, single, happy ladies, living a carefree life. Throughout the music video, Beyonce is represented as a strong woman who is happy with life.

There is a mid shot which helps the audience to identify the location, also to see the people who are in the music video. This also determines that it is a performance based video.







There is a close up shot to show the artists emotion and builds a relationship with the audience.






Low key lighting is used at the beginning to set the scene and to start the music video.








After analysing these music videos, I have come to the understanding that a good music video needs various camera shots and a good location. I will be using many different camera shots in my music video, these include, close up shots, long shots, mid shots, two shots etc.

Planning - Miss Georgiou

Locations

· Southend pier

· Southend beach

· Annabella’s living room

· Arcade

· Ceaders park

· Bowling

Location	Action
Southend pier	This is part of the flashback where the artist and her ‘boyfriend’ are walking along Southend pier, where they are happy and laughing. The boyfriend steals a rose as a joke from a man selling roses; the boyfriend grabs the artist’s hand and pulls her along running happily. This displays their love for each other as they share these memories. · Shot in black and white. – past · The shot will include the rose man, artist and a male character · Flashback
Southend beach	This is part of the flashback where the artist and her ‘boyfriend’ are walking along the beach holding hands smiling and laughing. The couple ask someone to take a video or photo/ or the couples each take a photo/video of one another messing around and giggling. They are both joking around jumping around. This conveys their happiness and feelings that they have for one another. · Shot in black and white – past · The shot will include the artist and male character · Flashback
Southend beach	This is the artist reminiscing alone on the beach walking down the same part of the beach she once walked down with her boyfriend. She looks around and down at the floor, with a sad expression singing the song. · Shot In colour – present
Annabella’s living room	The artist is sitting down on the sofa with a blanket on herself. There are two glasses on table, one in which she fills with wine and hesitating to fill the other glass up. This conveys that she once had someone she loved and no longer as him anymore. She looks around the scene and pulls out a mysterious box from underneath the table and places it on top of her lap. This memory box will contain all the memories she had her boyfriend and keeps the music video continuing with flashbacks of every memory with every prop. · Shot in colour – present · Artist is singing · Artist only
Arcade	This will be another flashback shot, where the artist is seen enjoying her time with her boyfriend. She will be playing on the slot machines, dodgems etc. She will be seen laughing and messing around with her boyfriend. The boyfriend will win her something from the claw machine and the teddy would then be another memory to be taken out the box. · Shot in black and white – past · The artist and her boyfriend will be in this shot.
Ceaders park	A flashback showing the two enjoying themselves. They will be having a picnic, laughing and smiling. This conveys their love the have for each other as they have jokes. The couple will also be captured walking through an archway holding hands. · Shot in black and white – past · Artist and her boyfriend
Bowling	The couple share another memory as a flashback at a bowling alley. Her boyfriend helps her bowl by standing behind her and pushing the ball down the ramp. They get a strike, and jump for joy as they hug each other. · Shot in black and white – past · Artist and her boyfriend

Analysis of advertisements

Advertisement 1

INFORMATION: The information shown on this advertisement is; the artist/s names, the website where you can find the CD/information about the CD, the advertisement also informs the audience that it is out now.

IMAGE: The image on this advertisement is of the actual CD, this helps with the promotion of the CD as it shows exactly what it looks like which means that they can attract the target audience with the certain design elements that they have used, or simply from knowing what the CD cover looks like, the artist/producers can receive good feedback and overall outcome from the production of the CD, from the audience. This also makes it easier for the audience to find the CD when they do go to look for it in-store/online.

LAYOUT: The layout of this advertisement is simple; which ensures that the audience can relate to it and like it, without feeling overwhelmed with images upon images upon text. However the text is laid out well, underneath each other, everything in this advertisement is shown underneath each other, this keeps the information flowing and makes it easier to read and more interesting.

COLOUR: The producer of this advertisement has kept the colours to a minimum by only using two main colours, these being; red and grey. This is to ensure that the advertisement is attractive and also so that it doesn’t look too over the top which enables the advertisement to appeal to the audience.

STYLE OF LANGUAGE: The use of emotive language, sells the ad to the target audience, by making it seem/sound great. The use of the words ‘OUT NOW’ show that the CD has been long anticipated and also shows that finally, everyone can hear the greatest of it.
FONT: The font in this advertisement is BOLD to makes sure that it stands out to the audience, and to also make sure that the audience can read the main points of the ad. The font is also only two colours; Red and Grey, this is to shown simplicity and to make sure that the advertisement isn’t too busy and time consuming to look at.Advertisement 2
FONT: The font used is all in capitals and it is bold, this sets a theme throughout the advertisement which would appeal to the specific audience of this advertisement, the text is all one colour to show simplicity and to add subtleness to the ad. Some of the font sizes are bigger than others to show what information needs to be seen more urgently, for example; the release date, this is the most important and therefore the information that has been made to stand out more.

STYLE OF LANGUAGE: The word ‘AMAZING’ is used as an opener to the advertisement; this automatically attracts the audience’s eye.

COLOUR: There are only two colours used in this advertisement which adds to the overall maturity of the ad. It also gives off a elegant image and helps with the whole attraction of the advertisement.

INFORMATION: The information about the CD is shown, the release date and the featuring artists.

IMAGE: The image is shown as text and the artist, the picture of the artist is incorporated within the text; this is to add effect to the text and to also show the audience whose CD it is.

LAYOUT: The overall layout of the advertisement is clear and tidy; there is an opening header, followed by the CD cover and lastly the information about the CD.


Advertisement 3

INFORMATION: Information on the featuring artists has been put on the ad. The day that it has been/ is being release on, is also shown.

LAYOUT: The advertisement has been arranged in a way that has separated the image from the text to even out the advertisement.

COLOUR: The colours used have been kept to a minimum to make the advertisement simple and attractive. The colours relate well to the topic of the ad.

IMAGE: The image used is cartooned, and the images used relate directly to the advertisement.
STYLE OF LANGUAGE: The advertisement is opened using the words ‘LISTEN UP!’ this automatically addresses and engages the audience.

FONT: The font used in this advertisement is bold, it is also more rounded and informal compared to the other two advertisements.

Applied to all advertisements

Technique	Example	Effect
Font	‘RAY DAVIS’, ‘OUT NOW’ ‘OUT MONDAY’ ‘29TH MARCH’ ‘ALBUM OUT NOW’ ‘LISTEN - Bold	These create a subconscious urgency within the audiences mind and automatically draws their attention to the more important parts of the advertisement.
Style of Language (emotive)	‘CLASSIC KINKS’,’OUT NOW’ ‘LISTEN UP’ ‘AMAZING’- Emotive	Creates emotion within the advertisement and ensures that there is most passion throughout the advertisement, to convey the importance and the professionalism to also engage the reader with descriptive emotive language. This also helps in making the advertisement appeal to the target audience.
Image	The images used are place underneath text – Images are shown with not too many colours	Helps aid understanding and shows the audience what the producers are talking about.
Colour	In all of the advertisements very few colours are used which helps with the simplicity of the advertisement.	Helps the audience to relate to the advertisement and create an understanding.
Layout	The layout for all three of the advertisements which I analysed are simple.	Too ensure that the advertisements are not too busy and time consuming to look at. This ensures that the advertisements are consumed by the target audience.
Information	The information on all of these advertisements are information about the featuring artists and release dates.	Informs the target audience. Could lead to them buying or not buying the CD.

From analysing the three CD advertisements I noticed that the convention were; Bold writing, mostly capitals were used, there was the use of very few colours, two being a bare minimum. I also noticed that the adverts have pictures of the CD on them as well as the release dates and featuring artists. I also noticed that they all followed the same layout, which is the flow of text underneath the first, followed by a picture.

From looking at the advertisements and a determining the conventions I have came to the conclusion, that in order for my CD advertisement to be successful, I too, should also follow the conventions. Bold text, block capitals, few colours and all of the above.

Photoshoot Schedule - Mrs Fisher

Shot	Location	Date & time	Content/action	Shot type	Costume/hair/make up	Props	Personnel	Equipment
1	Open area – Hertford Road – Enfield.	25/10/2010 1:00pm	The artist will be knelt down with one arm up, placing her hand on her head/hair.	Long-shot. Showing artists full body.	Sequin leggings, top, ear-rings, high heels, massacred eyes, hair – down.	None	Artist Photographer Location manager. Make up/hair artist.	Camera. Spotlight. Tripod.
2	Open area – Hertford Road – Enfield.	25/10/2010 1:30pm	Artist – knelt down and positioned forward to show a rebellious image.	Long-shot.	Sequin leggings, top, ear-rings, high heels, massacred eyes, hair – down.	None	Photographer Location manager. Make up/hair artist.	Camera
3	Open area – Hertford Road – Enfield.	25/10/2010 2:00pm	This will be close up image – showing only the artists face. – Smiling.	Close up shot.	Dark eyes, hair down, earrings.	None	Photographer Location manager. Make up/hair artist.	camera
4.	Open area – Hertford Road – Enfield.	25/10/2010 2:30pm	The artist lent against the tree. Smiling.	Close up shot.	Earrings, dark eyes, hair down.	None	Photographer Location manager. Make up/hair artist.	camera
5.	Open area – Hertford Road – Enfield.	25/10/2010 3:00pm	The artist will be stood on the bricks. Smiling.	Long-shot.	Sequin leggings, top, ear-rings, high heels, massacred eyes, hair – down.	None	Photographer Location manager. Make up/hair artist.	Camera