Research into genre - Miss Georgiou

Genre - R'N'B

Kelly Rowland - Stole
Kelendria Trene Rowland (born February 11, 1981) commonly known as Kelly Rowland, is an American recording artist, actress, dancer and model who rose to fame as one of the founding members of the American girl group Destiny's Child.

Subculture - Kelly Rowland's subculture is that she is a solo artist with a high level of independence, apart from working with Destiny's child, she has a independent approach to her work and is a strong, talented and devoted woman. She is also seen as someone who has class and respect, this is shown through her music and her songs. This also shown through her mannerisms and the way she acts with her fans. She is polite and confident.
Dyer star theory
- Kelly Rowland can relate to Dyers star theory as her video constructs an image in which she sells to her audience, this is an image which her audience aspire towards and aim to look like. Her video may also show the artist in her real form and not just at as 'star'. Through her music video, she is not really sharing her likes/dislikes or any other personal information, which means that she has left her audience wanting to know/find out more.
- Kelly Rowland can be seen as a product as she is selling an image/lifestyle to her target audience, through her music video and the way she dresses and acts. She is also seen as a product as she is presenting herself as someone who is kind and warm-hearted, which is something that her audience can aspire to.
- The artist is both ordinary and extraordinary. Ordinary as she is portrayed as a normal person in her video with normal ideas and emotions and extraordinary as she has amazing talents which her target audience may aspire to.

Generic conventions

The generic conventions of an R'N'B music video are;

• Frequent use of close up shots - Showing facial expression and body parts.
• Dance routines & Dancers
• Fast paced music

Rhythm and Rhythm and blues, often abbreviated to R&B, is a genre of popular African American music that originated in the 1940s. In today's music industry R&B music is sung by artists like Usher, Rihanna etc.

Analysis of video

camera shots











The close up shots above show the artists facial expression and the expression of the other actress in the music video. This helps the audience to relate to them as the music video is sad. The close up shots also show the emotions of the characters to show the seriousness of the topic of the music video.










High angles - Show the dominance of the camera above the actors, relating to there represented persona's created in the music video. The two above shots relate to the music video well as the characters shown have no importance in the video, and the camera shot elaborates on that.

The low angle shot show the character as more dominant in this scene as this is when he commits suicide and this is where he is seen as having most control and dominance over his life.

The establishing shot familarises the audience with the location and helps them to understand the narrative.










The two shots above help the audience understand the narrative as the storyline and more characters are shown through the scenes where two shots are used. More characters are introduced through this camera shot and more narrative is shown.

Editing styles
-Straight cuts are used to keep a constant flow, making the video more interesting and also including many camera shots in the process.

-Fast Editing is used to keep a fast flow of camera shots, quickly changing the location and the characters, giving a variety and helping the audience to understand and enjoy the music video more.

Mis en scene Props
-Camera's -Cereal/Milk/Orange juice etc








The above props aid effect to the realism of the music video and the topics brought up through the narrative. The second screen shot shows the mother and daughter at the table eating breakfast, this happens in everyday life and these props make the scene more realistic and help the audience to relate more to the narrative.
Costume
-Kelly Rowland along with the other actors/actresses are filmed wearing normal everyday clothing, making it more realistic for the audience, this also helps the audience to understand the importance of each person and the status of each person, through how they carry themselves and what they wear.



Make up
The black eye which was produced through make up shows realism, as this is a problem in many families everywhere. The audience may be able to relate to this video. This also helps the audience to understand the narrative. The black eye is effective as it is shocking.




Kelly Rowland is wearing suttle make up. The colours are neutral, conveying a simple, innocent image of the artist.
Her hair has red highlights - The audience can relate to the artist as they may think she is like them.




Image
- The artist is shown as thoughtful and caring in this music video, she is also shown as down to earth and kind. Her clothing, the way she acts, sings and the close ups showing the emotion in her face while shes singing clearly shows the image which she was trying to produce.

Ethnicity
- Kelly Rowland is American.

Age
- Kelly Rowland was born on the 19th February 1981 making her the age of 29.

Gender
- Female.

Culture
-Kelly Rowland's culture is that she is an independent, strong artist.

Ideology
-Kelly Rowland is an independent, successful artist who has a keen interest and a great love for music. She is recognised as a role model for the younger generation as she is driven to success and is therefore inspirational. Kelly Rowland seems to someone who has morals and a wide rang of idea's of how the world should be and also seems independent enough not to have to rely on a man.

Major/independent record labels
-Kelly Rowland is signed to Columbia records.

Summary
-To summarise, I will be embedding most of the conventions of this music video into my own, to ensure that mine conforms to the generic conventions of an R 'n' B music video. I will include close up shots of the artist and a a lot of props/locations and costumes. This ensuring that my music video is successful. My research will be put into my planning as I will then know which locations to use, camera shots, props, costumes ect. This ensuring that I plan every aspect of my music video, on the basis of this music video as this is a conventional R 'n' B music video and by basing mine on this music video, I will be making a successful and conventional R 'n' B music video.