Thursday 25 November 2010

Video Analysis - Beyonce - Miss Georgiou

If I were a boy

This music video is narrative based as there is a strong storyline clearly showing love and relationships. Love and relationships are portrayed in this music video and the ups and downs are shown. This is a video showing that girls should act more like boys. As she believes that her boyfriend/partner doesn't treat her properly. We know this video is narrative based because the song is playing over the acting, in most parts Beyonce isn't singing and performing, she is acting.

The target audience for this video would be woman and men the age of 15+. This is because it addresses many of the problems in which young women and men face, in relationships. Beyonce targets her target audience by having a clear story line, with a man to play the boy, this helps with the reality of the topic in the music video.

Through out the music video, Beyonce is shown as a courageous young woman, hurt by love, like many others. She is shown as rebellious and brave, also calm and strong. This is to hopefully represent many other woman. Her target audience aspire to be like her.

There are many close up shots used throughout this music video. This shows Beyonce's facial expression which helps the audience to relate to her feelings and her emotions.






An over the shoulder shot is used to show
what she is seeing, also shows where she is heading. This also familiarises the audience with the location of the music video. This also acts as the start of the narrative.






A two shot is used to show the relationship between the two people in the narrative.








There is a black and white effect throughout the whole video. This shows that the tone and mood of the music video is sad as it is about heartbreak, this is also indicates that it is a storyline.

Single Ladies

This music video is mainly performance based as there is a strict dance routine outline the music video, the music video has no narrative however it has the idea that being single is good. The target audience for this music video would be, quite simply, single, happy ladies, living a carefree life. Throughout the music video, Beyonce is represented as a strong woman who is happy with life.

There is a mid shot which helps the audience to identify the location, also to see the people who are in the music video. This also determines that it is a performance based video.







There is a close up shot to show the artists emotion and builds a relationship with the audience.






Low key lighting is used at the beginning to set the scene and to start the music video.








After analysing these music videos, I have come to the understanding that a good music video needs various camera shots and a good location. I will be using many different camera shots in my music video, these include, close up shots, long shots, mid shots, two shots etc.

1 comment:

  1. Yasmin, your research into Beyonce's music video's shows some understanding of their style and in terms of the camera shots that are used. In order to show more understanding of your chosen artist you need to:

    1) Explain how the research will help you will planning the music video and explain what types of shots you will use and why
    2) Also think about the representation of the artist and appealing to the target audience

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