INFORMATION: The information shown on this advertisement is; the artist/s names, the website where you can find the CD/information about the CD, the advertisement also informs the audience that it is out now.
IMAGE: The image on this advertisement is of the actual CD, this helps with the promotion of the CD as it shows exactly what it looks like which means that they can attract the target audience with the certain design elements that they have used, or simply from knowing what the CD cover looks like, the artist/producers can receive good feedback and overall outcome from the production of the CD, from the audience. This also makes it easier for the audience to find the CD when they do go to look for it in-store/online.
LAYOUT: The layout of this advertisement is simple; which ensures that the audience can relate to it and like it, without feeling overwhelmed with images upon images upon text. However the text is laid out well, underneath each other, everything in this advertisement is shown underneath each other, this keeps the information flowing and makes it easier to read and more interesting.
COLOUR: The producer of this advertisement has kept the colours to a minimum by only using two main colours, these being; red and grey. This is to ensure that the advertisement is attractive and also so that it doesn’t look too over the top which enables the advertisement to appeal to the audience.
STYLE OF LANGUAGE: The use of emotive language, sells the ad to the target audience, by making it seem/sound great. The use of the words ‘OUT NOW’ show that the CD has been long anticipated and also shows that finally, everyone can hear the greatest of it.
FONT: The font in this advertisement is BOLD to makes sure that it stands out to the audience, and to also make sure that the audience can read the main points of the ad. The font is also only two colours; Red and Grey, this is to shown simplicity and to make sure that the advertisement isn’t too busy and time consuming to look at.
Advertisement 2FONT: The font used is all in capitals and it is bold, this sets a theme throughout the advertisement which would appeal to the specific audience of this advertisement, the text is all one colour to show simplicity and to add subtleness to the ad. Some of the font sizes are bigger than others to show what information needs to be seen more urgently, for example; the release date, this is the most important and therefore the information that has been made to stand out more.
STYLE OF LANGUAGE: The word ‘AMAZING’ is used as an opener to the advertisement; this automatically attracts the audience’s eye.
COLOUR: There are only two colours used in this advertisement which adds to the overall maturity of the ad. It also gives off a elegant image and helps with the whole attraction of the advertisement.
INFORMATION: The information about the CD is shown, the release date and the featuring artists.
IMAGE: The image is shown as text and the artist, the picture of the artist is incorporated within the text; this is to add effect to the text and to also show the audience whose CD it is.
LAYOUT: The overall layout of the advertisement is clear and tidy; there is an opening header, followed by the CD cover and lastly the information about the CD.
Advertisement 3
INFORMATION: Information on the featuring artists has been put on the ad. The day that it has been/ is being release on, is also shown.
LAYOUT: The advertisement has been arranged in a way that has separated the image from the text to even out the advertisement.
COLOUR: The colours used have been kept to a minimum to make the advertisement simple and attractive. The colours relate well to the topic of the ad.
IMAGE: The image used is cartooned, and the images used relate directly to the advertisement.
STYLE OF LANGUAGE: The advertisement is opened using the words ‘LISTEN UP!’ this automatically addresses and engages the audience.
FONT: The font used in this advertisement is bold, it is also more rounded and informal compared to the other two advertisements.
Applied to all advertisements
| Technique | Example | Effect |
| Font | ‘RAY DAVIS’, ‘OUT NOW’ ‘OUT MONDAY’ ‘29TH MARCH’ ‘ALBUM OUT NOW’ ‘LISTEN - Bold | These create a subconscious urgency within the audiences mind and automatically draws their attention to the more important parts of the advertisement. |
| Style of Language (emotive) | ‘CLASSIC KINKS’,’OUT NOW’ ‘LISTEN UP’ ‘AMAZING’- Emotive | Creates emotion within the advertisement and ensures that there is most passion throughout the advertisement, to convey the importance and the professionalism to also engage the reader with descriptive emotive language. This also helps in making the advertisement appeal to the target audience. |
| Image | The images used are place underneath text – Images are shown with not too many colours | Helps aid understanding and shows the audience what the producers are talking about. |
| Colour | In all of the advertisements very few colours are used which helps with the simplicity of the advertisement. | Helps the audience to relate to the advertisement and create an understanding. |
| Layout | The layout for all three of the advertisements which I analysed are simple. | Too ensure that the advertisements are not too busy and time consuming to look at. This ensures that the advertisements are consumed by the target audience. |
| Information | The information on all of these advertisements are information about the featuring artists and release dates. | Informs the target audience. Could lead to them buying or not buying the CD. |
From analysing the three CD advertisements I noticed that the convention were; Bold writing, mostly capitals were used, there was the use of very few colours, two being a bare minimum. I also noticed that the adverts have pictures of the CD on them as well as the release dates and featuring artists. I also noticed that they all followed the same layout, which is the flow of text underneath the first, followed by a picture.
From looking at the advertisements and a determining the conventions I have came to the conclusion, that in order for my CD advertisement to be successful, I too, should also follow the conventions. Bold text, block capitals, few colours and all of the above.
Analysis 1:
ReplyDeleteYou have outlines the techniques used and the impact that these have on the advert and in targeting an audience. Be careful with your analysis of the image as it does become a little confusing as to what you mean. Remember that the advert is to increase / promote recognition of the product. What do you mean when you state the producers can get good feedback?
Also is the colour used to reflect the style of the artist as well as keeping it simple and eye catching?
Analysis 2: Clear analysis which shows an understanding of the techniques. Given your analysis who do you think the target audience is?
ReplyDeleteAnalysis 3: You have interpreted the techniques well, in particular the language however extend your analysis of colour,what is it that makes the colour relate to the topic?
ReplyDeleteYour summary of the conventions carefully considers the impact and identifies the dominant conventions, in particular the language. Is the image used to embed audience recogniton of the album as your previous analysis suggested? Also are the colours linked to the album cover? If so why?
ReplyDelete