Decision on Magazine Advertisment

Sofia's advertisement

Christine's advertisment

My advertisement

For my groups magazine advertisement, we chose to use Sofia's as hers successfully followed the conventions of an R 'n' B advertisement and we knew this from previously analysing successful advertisements.

Decision on album cover - Miss Fisher

My album cover
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Christine's album cover


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George's album cover



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Sofia's album cover


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As a group, we looked at each album cover which was made by each person, from this we decided that all of them conformed to the generic conventions of an r&b album cover, however we decided to use Sofia's album cover as we believe hers is the one which worked best with it's purpose and also conformed most to the generic conventions.

When considering the target audience and the selling process of the album, we decided that once again Sofia's album cover worked well as it attracts more people than the other two three did, Sofia used a range of suttle pastel colours on her album cover, giving off a serene image of the artist, which therefore produced the connection with the album cover and the artist, the album cover and artist were shown as the same through the promotional material and the music video. Through these album covers, the artists image is clearly represented to her audience and can therefore be used as a method of promotion, as the target audience can use these as well as the music video to try to aspire to be like our artist, by adopting the artists style and attitude.

Storyboards

Below are the storyboard's showing the filming process and also showing which camera shots and locations were used. Each scene is shown in order to show the flow of filming and showing the process. From producing the storyboards, we were more knowledgeable of what locations we wanted/needed and also what camera shots and characters, the storyboards helped us plan when and where to film and also what to film, what to film being the main concept of the storyboards, as we would look at these storyboards every time we were about to film a new scene, for guidance. We found from doing these storyboards that we were overall, more prepared and organised, which all together, made us produce a much better video than we would have if we didn't create story boards.

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Planning contiuned

Characters/actors

Annabella as ‘Bella’ –

Description

This is the artist who performs the song, she sings and performs.

Bella is in her mid 20’s currently unemployed as her husband was the bread winner of the family. However, unfortunately her husband passed away which is not been told to the audience until the end of the music video. The audience have no clue how he died, keeping them in suspense throughout. All Bella has left is an unborn child which she must now raise alone without the biological father.

Bella has long dark curly hair with dark brown eyes. Her overall style will be elegant and presentable. There will be a change from the present time in which she will be disheartened as she is alone without her husband. However, the scenes from the past will display her happiness with her husband in which they share their memories together.

Lucas as ‘unknown’

Description

This character does not say anything.

Unknown is also in his mid 20s in which he was the bread winner of the film, which will be identified by the sophisticated house they live in. ‘Unknown’ will be seen in the flashbacks conveying the memories that the couple shared when he was alive. These memories will show their happiness together as they smile and laugh.

‘Unknown’ has got a mousey hair colour with dark brown eyes. His overall style is casual including jeans and a plain top.

Rose man

This character will be featured in one of the memories where the husband buys her a rose. He doesn’t say anything but smiles.

Concept, narrative, performance

Concept

In this music video, it sells the idea of in being love when they share their memories together. It conveys that you must appreciate what you have and you don’t realise what you actually have u

ntil it is gone. For example Bella’s husband is not with her anymore, displaying her as depressed and disheartened in contrast to when he was around as she is happy and cheerful.

Narrative

This music video is also narrative based as it follows the couple’s memories that they shared when they were together. It builds up suspense as to what happened to the husband, i

n which the audience will watch on till the end. The artist has a memory box which includes objects such as pictures from memories that the couple shared in the past. Each object which is identified flashes

back into the time where it all happened.

Performance

The artist will perform whilst at the house when she is looking at the me

mories in her box. The artist will convey her emotions through the sound which will show that she is depressed. Another scene in which she performs in is at Southend beach. She will be w

earing a long flowly dress to show that she is elegant.

Mise–En-Scene

Props

· Swans - Two swans will appear at the beach. Two swans convey a pair which symbolises love of the couple in the music. The swans create a pretty scene. *flashback*

· Ice cream - this prop will be identified when the couple are at the park. Bella's other half is eating the ice-cream and offers Bella if she wants some. This leads to him putting it on her nose. This scene is cute as it shows their friendly and close relationship. *flashback*

· Rose – The rose will be used when they are walking up the pier together, they are walking hand in hand and “unknown” grabs the rose from the man and pull her quickly away as they run off and laugh down the pier. This clearly shows their love that they have for

one another and that they share happiness and memories through them laughing. *flash back*

· Box – This is the memory box which will include all of the objects in which she takes out and flashes back into the time when it all began. This is an important prop in th

e whole music video as it will explain the narrative in more detail to the audience. *present time*

· Teddy – This prop will be used when the couple are having fun

messing around at the arcade. This will clearly show their love they have for each other as the artist’s husband wins a teddy for her. The artist is extremely happy and she jumps around and hugs him. *flash back*

· Photo frame – This will include a picture of the couple happily sharing a memory together with a snake in their hand. This will show who the artist’s other half is and that they are in love with each other. *present*

· Wine bottle and two glasses – This is when the artist is home alone, where she has two glasses in front of her thinking that he is still there. Her daily routine of drinking wine with her other half still occurs, however he isn’t there anymore showing that she is alone. She pours herself some wine and then hesitates to pour the other glass. *present*

· Pebble from Southend – this will be included in the flashback where they are walking along the beach, where her other half picks up a rock and places it in her hand. This clearly s

hows the chemistry between the two characters.

· All of the props above will be used in the process of the start of their relationship to convey that they fell in love with each other concluding to them getting married.

· Wedding ring – This prop will be seen when the artist looks down and her finger, and it flashes back to when they are in Southend. This will be the last flash back showing the

y finally got married.

Costume and Make- up

Bella

· Over sized shirt – this will be worn when the artist is home alone, thinking about the memories she shared with her other half. This will be the ‘rough’ look in which it shows she is depressed and disheartened. Her hair will be rough and messy along with her makeup.

· Elegant dress – this will be worn when she is remising down the Southend bea

ch whilst singing. The dress will flow with the wind showing her beauty. Her hair is perfect as her loose curls bounce in the wind and her makeup is natural but still visible.

· Casual wear/elegant – these outfits will be worn whilst the flash backs are displayed which shows it is on a normal day. These outfits will be casual but shows that she is upper-class through the type of clothes that she wears.

Lucas

· Casual clothes – He wears brand name clothing such as Armani, Ralph Lauren and Lyle and Scott. These include jeans, cardigans, jumpers and t-shirts. This conveys that he is the bread winner of the family, and provides for himself and Bella.

Lighting and colour

Bella’s house – high key lighting will be used, however it will be dimmed to create a miserable effect. This will convey the artist’s feelings to show that she is sad and depressed without her other half.

Flashback locations – Natural and high key lighting will be used in order to highlight the characters facial expressions. This will allow the audience to understand the narrative in more detail and be able to build a relationship with the characters. The use of this lighting will create a realistic and professional music video as it conveys a day to day life.

Facial Expressions

The opening scene at Bella’s house will display her emotions as depressed and miserable to convey that a part of her is missing. This part of the music video will show her life without her husband a

nd how it is affecting her.

The flashbacks will all be happy and meaningful as they share their memories together while they laugh and have fun as the audience can see that they smiling. The audience can clearly identify what she is feeling without her other half.

Positioning of characters and objects

The characters will be positioned in the centre in order to engage the audience with the action that is being taken place. This conveys the narrative to the audience as the artist completes the narrative.

How will it appeal to the target audience?

The Music video will appeal to the target audience because it will convey the idea of Love and boyfriends and girlfriends relationships. The video will be aimed at 18 and above, girls and boys. They will be able to relate to the idea of growing up and falling in love with a person. Also, the audience will be able to engage with the consequences that could happen as well as being in a relationship. For example, a death could happen or an accident. In addition, there are realistic locations and the audience will be able to relate to the locations and engage with the characters.

· Cinematography – We have decided to use a range of camera shots including;

1. Close ups – to show the artists facial expression so show what she is feeling in order to create a narrative and so that the audience can relate to the artist. This is important as the audience can also relate to the artist’s emotions.

2. Long shot – In order to convey the artist’s body language to show what she is doing in the scene. This is important because it creates a more interesting music video due to the variety of camera shots included.

3. Establishing shot – identifies the location to the audience in which they

can understand the music video in more detail as it conveys the mood

of the scene.

4. Mid shot – these will be common in our music video as it displays the artist’s body language as well as facial expressions. Mid shots are important as the artist can be seen clearly.

5. Panning shots – will be used while the artist walking while singing. Th

e panning shot will also show the location to the audience in order to familiarise the audience with narrative.

6. Low angles – will be used to show her emotions when she looks down at the floor. The low angle will make the artist more dominant as she will look large.

7. High angles - Will be used to show what the artist is d

oing. It will also represent the artist as having less authority as she is currently heart broken.

8. Hand held This will be part of the flashback where Bella's otherhalf videos her while she is on the arcade machine. This displays their memories that they once shared.

· Editing styles

1. Straight cuts – This will keep a continuous narrative to help keep the audience engaged. This will be a popular editing style.

2. Fades – To end a scene/shot. This is important as it keeps it simple which means the audience can identify the narrative more easily. This would make the music video run smoothly.

3. Black and white effects – This effect will be used to show when there are flashbacks, this will show the audience when the flashback is taking place and to show them that it is in the past and therefore a memory.

4. Shot reverse shot – This will show the relationship between the two characters which would help the audience understand the narrative and also help relate to the artist.

5. Montage – will be used in order to show all of the memories quickly flashing back in order to make the narrative more interesting.

Lyrics and locations

• Annabella’s House
• Southend pier
• Southend beach with boyfriend
• Southend beach
• Arcade
• Bowling
• Ceaders Park

I love you.

Baby I love you
You are my life
My happiest moments weren't complete
If you weren't by my side
You're my relation
In connection to the sun

With you next to me
There's no darkness I can't overcome
You are my raindrop
I am the sea
With you and God, who's my sunlight
I bloom and grow so beautifully

Baby, I'm so proud
So proud to be your girl
You make the confusion
Go all away
From this cold and messed up world.

I am in love with you
You set me free
I can't do this thing
Called life without you here with me
Cause I'm Dangerously In Love with you
I'll never leave
Just keep lovin' me
The way I love you loving me.

I am in love with you
You set me free
I can't do this thing
Called life without you here with me
Cause I'm Dangerously In Love with you
I'll never leave
Just keep lovin' me
The way I love you loving me.

And I know you love me
Love me for who I am
Cause years before I became who I am
Baby you were my man
I know it ain't easy
Easy loving me
I appreciate the love and dedication
From you to me
Later on in my destiny
I see myself having your child
I see myself being your wife
And I see my whole future in your eyes
Thought of all my love for you
sometimes make me wanna cry
Realize all my blessings
I'm grateful
To have you by my side.

Every time I see your face
My heart smiles
Every time it feels so good
It hurts sometimes
Created in this world
To love and to hold
To feel
To breathe
To love you.

Dangerously in love
Can't do this thing
I love you , I love you, I love you
I'll never leave
Just keep on loving me
I'm in love with you
I can not do
I cannot do anything without you in my life
Holding me, kissing me, loving me
Dangerously
I love you
Dangerously in love.

Research into genre - Miss Georgiou

Genre - R'N'B

Kelly Rowland - Stole
Kelendria Trene Rowland (born February 11, 1981) commonly known as Kelly Rowland, is an American recording artist, actress, dancer and model who rose to fame as one of the founding members of the American girl group Destiny's Child.

Subculture - Kelly Rowland's subculture is that she is a solo artist with a high level of independence, apart from working with Destiny's child, she has a independent approach to her work and is a strong, talented and devoted woman. She is also seen as someone who has class and respect, this is shown through her music and her songs. This also shown through her mannerisms and the way she acts with her fans. She is polite and confident.
Dyer star theory
- Kelly Rowland can relate to Dyers star theory as her video constructs an image in which she sells to her audience, this is an image which her audience aspire towards and aim to look like. Her video may also show the artist in her real form and not just at as 'star'. Through her music video, she is not really sharing her likes/dislikes or any other personal information, which means that she has left her audience wanting to know/find out more.
- Kelly Rowland can be seen as a product as she is selling an image/lifestyle to her target audience, through her music video and the way she dresses and acts. She is also seen as a product as she is presenting herself as someone who is kind and warm-hearted, which is something that her audience can aspire to.
- The artist is both ordinary and extraordinary. Ordinary as she is portrayed as a normal person in her video with normal ideas and emotions and extraordinary as she has amazing talents which her target audience may aspire to.

Generic conventions

The generic conventions of an R'N'B music video are;

• Frequent use of close up shots - Showing facial expression and body parts.
• Dance routines & Dancers
• Fast paced music

Rhythm and Rhythm and blues, often abbreviated to R&B, is a genre of popular African American music that originated in the 1940s. In today's music industry R&B music is sung by artists like Usher, Rihanna etc.

Analysis of video

camera shots











The close up shots above show the artists facial expression and the expression of the other actress in the music video. This helps the audience to relate to them as the music video is sad. The close up shots also show the emotions of the characters to show the seriousness of the topic of the music video.










High angles - Show the dominance of the camera above the actors, relating to there represented persona's created in the music video. The two above shots relate to the music video well as the characters shown have no importance in the video, and the camera shot elaborates on that.

The low angle shot show the character as more dominant in this scene as this is when he commits suicide and this is where he is seen as having most control and dominance over his life.

The establishing shot familarises the audience with the location and helps them to understand the narrative.










The two shots above help the audience understand the narrative as the storyline and more characters are shown through the scenes where two shots are used. More characters are introduced through this camera shot and more narrative is shown.

Editing styles
-Straight cuts are used to keep a constant flow, making the video more interesting and also including many camera shots in the process.

-Fast Editing is used to keep a fast flow of camera shots, quickly changing the location and the characters, giving a variety and helping the audience to understand and enjoy the music video more.

Mis en scene Props
-Camera's -Cereal/Milk/Orange juice etc








The above props aid effect to the realism of the music video and the topics brought up through the narrative. The second screen shot shows the mother and daughter at the table eating breakfast, this happens in everyday life and these props make the scene more realistic and help the audience to relate more to the narrative.
Costume
-Kelly Rowland along with the other actors/actresses are filmed wearing normal everyday clothing, making it more realistic for the audience, this also helps the audience to understand the importance of each person and the status of each person, through how they carry themselves and what they wear.



Make up
The black eye which was produced through make up shows realism, as this is a problem in many families everywhere. The audience may be able to relate to this video. This also helps the audience to understand the narrative. The black eye is effective as it is shocking.




Kelly Rowland is wearing suttle make up. The colours are neutral, conveying a simple, innocent image of the artist.
Her hair has red highlights - The audience can relate to the artist as they may think she is like them.




Image
- The artist is shown as thoughtful and caring in this music video, she is also shown as down to earth and kind. Her clothing, the way she acts, sings and the close ups showing the emotion in her face while shes singing clearly shows the image which she was trying to produce.

Ethnicity
- Kelly Rowland is American.

Age
- Kelly Rowland was born on the 19th February 1981 making her the age of 29.

Gender
- Female.

Culture
-Kelly Rowland's culture is that she is an independent, strong artist.

Ideology
-Kelly Rowland is an independent, successful artist who has a keen interest and a great love for music. She is recognised as a role model for the younger generation as she is driven to success and is therefore inspirational. Kelly Rowland seems to someone who has morals and a wide rang of idea's of how the world should be and also seems independent enough not to have to rely on a man.

Major/independent record labels
-Kelly Rowland is signed to Columbia records.

Summary
-To summarise, I will be embedding most of the conventions of this music video into my own, to ensure that mine conforms to the generic conventions of an R 'n' B music video. I will include close up shots of the artist and a a lot of props/locations and costumes. This ensuring that my music video is successful. My research will be put into my planning as I will then know which locations to use, camera shots, props, costumes ect. This ensuring that I plan every aspect of my music video, on the basis of this music video as this is a conventional R 'n' B music video and by basing mine on this music video, I will be making a successful and conventional R 'n' B music video.